VITALITY

"The Essence of Life Company"

Executive Summary

Vitality Products Inc. ("Vitality" or "the Company"), a multi-dimensional nutritional food products, supplement products and wellness education company, has developed key health oriented products and is engaged in the research, growing, processing, marketing, manufacturing and sales of these impact nutraceuticals with their related clinical tests as well as a full line of strategic vitamins, minerals and supplements.

The Company's goal is to integrate the daily use of nutraceuticals, herbal supplements and all critical vitamins, minerals and other legitimate healthy foods with educational programs for the consuming public in conjunction with diagnostic testing to help every individual maximize their life span.

Vitality applies the highest standards of scientific and medical research to develop innovative and proprietary products. These products will be marketed through appropriate distribution channels, both directly by the Company, as well as through alliances with experienced corporate partners. These products will be supported and advertised to insure their maximum sales growth and market penetration.

Vitality has several valuable assets, strategies and alliances that uniquely position the Company to rapidly penetrate target markets. These assets include:

1. Experienced management, marketing and sales team in the field of over-the-counter (OTC) and ethical health products;
2. Experienced scientists who combine superb scientific and medical skills with their historical background in the field of nutraceuticals;
3. Strong science and technology that is the basis for several innovative and proprietary products;
4. A well-defined business strategy with focus on generating near-term revenue and profits;
5. An aggressive advertising strategy that will properly tell the story of the Company's products;
6. Registered domain name Vitality.ca

VITALITY Management Team

The Company has identified the senior management team that will operate Vitality Products Inc. Each of these highly qualified professionals has committed to promptly joining the Company when it is funded.

The management team is skilled in the execution of strong and sustaining advertising campaigns to achieve a specific product's sales goals. A Seven Person Board of Directors has been appointed to oversee the Management's actions, Company's governance and financial reports.

Nutraceuticals and the Future

"A nutraceutical is a product isolated or purified from foods and generally sold in medicinal forms not usually associated with food and demonstrated to have a physiological benefit or provide protection against chronic disease." -- Health Canada

Nutraceuticals have become an important part of mainstream health care. The market for nutraceuticals is robust and growing, with an annual growth rate of over 15%. Nutraceuticals enjoyed 2008 U.S. sales of over $15 billion. Although public awareness of nutraceuticals is at an all-time high, only 19% of North Americans actually use nutraceuticals on a regular basis. The remaining 81% who do not currently use nutraceuticals represent an enormous new market for these products because they are being primed by the media to become nutraceutical buyers. The time has never been better for reaping the rich rewards from this exciting financial opportunity and Vitality Products Inc. is uniquely positioned to do so.

Vitality's business strategy capitalizes on society's growing interest in three related areas:

1. Health benefits of various foods and nutrients:

Scientists and physicians have identified definitively that certain foods, because of the presence within them of specific biochemical's, can have a positive impact on an individual's health, physical well-being and mental state. As a result, scientists have discovered totally new disease-fighting agents in foods and numerous conferences have detailed scientific findings on the health benefits of various foods.

2. Prevention of disease:

Driven by concerns about the escalating cost of health care, there is now enormous interest in the prevention of disease. Today, it is far more efficient and productive to maintain health and prevent disease than it is to treat acute illness. Disease prevention is the most effective way to improve health and lower health care costs.

3. Alternative health care including dietary supplements and nutraceuticals:

VITALITY's Nutraceutical Products' Strategy

Vitality has formulated a strategy that will distinguish it as a company offering nutraceuticals by:

1) Focusing on science and clinical research;
2) Develop food-based nutraceuticals and related diagnostics;
3) Secure a proprietary position for its products;
4) Advertise aggressively and market through all appropriate distribution channels using all professional means;
5) Provide information by Vitality.ca website

Through this unique strategy, Vitality can gain access to the enormous revenue potential associated with classic pharmaceuticals and other health care products with much greater consumer demand, superior market growth potential and both real and perceived usefulness.

Focus on Science

Strong science is essential to penetrating the enormous market for nutraceuticals, especially among those people who do not currently use them. The existent nutraceutical marketplace is characterized by science that is very inconsistent. While some products in the market have a scientific basis, others have merely anecdotal evidence of their benefit. In fact, there are numerous nutraceutical products being sold that lack all scientific support whatsoever. Fortunately, most nutraceutical consumers are truly interested in better science to support the products that they buy. Vitality will create a scientific foundation for its products that is consistent with the scientific basis for conventional pharmaceuticals, including randomized clinical trials conducted by independent investigators to validate the safety and efficacy of the Company's products.

Create and Leverage Strong Support For Its Products Through Education

Vitality believes that education is an important feature of its nutraceutical products. Comprehensive educational brochures will be written for each nutraceutical product. Newsworthy items will be available by Vitality.ca and Nutritioner.com and can be reached by our website by physicians and consumers interested in scientific advances and medical reports in the nutraceutical field.

Vitality will concentrate educational efforts towards physicians and healthcare providers. Physicians and other health care providers are the most important gatekeepers for those consumers who do not currently use nutraceuticals. At this time, the nutraceutical market is consumer-driven, and not physician directed. This is an anomaly because physicians direct almost all other health care purchases. They prescribe ethical pharmaceuticals, order diagnostic tests, and routinely recommend the purchase of specific over-the-counter (OTC) drugs, medical devices and other health-related items. The key to expanding the nutraceutical market and increasing sales is bringing onside physicians and other health care providers to support specific nutraceuticals, similar to the way most health care products are sold. This is not as difficult a task as it might appear to be since few physicians are actually opposed to the use of nutraceuticals. In fact, most physicians actually support the general concept of nutraceuticals and a recent survey indicated that nearly 80% of doctors personally take them.

Products: Vitality Vitamins, Minerals and Herbal Supplements

The Vitality brand of vitamin products speaks to health and well-being, and instills confidence in the consumer. The Vitality line contains more than 70 quality products. The Company's complete line of vitamin, mineral, food and herbal supplement products will compete well in the $15+ billion North American market that is segmented as:

a) Traditional OTC;
b) Mass Merchandiser;
c) Health food Store;
d) Direct Marketing ; and
e) Multi-Level Internet Information and Shopping Cart Marketing.

The Vitality line of products includes "time release" properties. This important product feature will allow the Company to participate in the dramatic growth that is ongoing in today's vitamin and supplement sales arena. Dr. Mel Rich of MIT formulated vitality's "time release" technology in conjunction with Earl Mindell, the author of The Vitamin Bible. The Company believes that it possesses the finest vitamin, mineral and nutritional supplement "time release" technologies in the industry.

Consumers are demanding to know more about the vitamins and nutritional supplements that they are purchasing. Vitality.ca will be a leader in consumer nutritional supplement education and research.

Vitamin usage is at an all-time high in both units and dollars. 51% of all women and 35% of all men use Multivitamins on a regular basis. The survey also reports that women are more health conscious than men and that age is no longer a factor in vitamin usage. Source: Decision Analysts Inc.

Growth

The Traditional OTC Vitamin market (in dollars) across all three traditional classes of trade (retail drug stores/grocery/mass merchandise) experienced a 6.8% increase in sales year over year since 2000. The total herbal supplement category in the United States in 1998 had grown to $2 billion and it is projected to exceed $3.6 billion by 2010 (a 20% increase per year). The total North American vitamin, mineral, food and herbal supplement market is estimated to exceed $15 billion this year.

Manufacturing

The Company has two sources of manufacturing its multiple lines of OTC and nutraceutical products:

1. Existing manufacturing and quality control in Surrey, British Columbia

2. Procurement from a qualified and licensed pharmaceutical manufacturing plant in that adheres to our Company's quality control and quality assurance programs.

It is noteworthy that Vitality networks with a variety of Canadian and U.S. universities and will have access to benefits from technological and scientific biotech breakthroughs in conjunction with university and government fund and grant programs.

The Competition

The Company will have an advantage in the vitamin and minerals market because of the consumer's perceived familiarity of our Vitality brand. The brand will be marketed with existing private label products to gain selling space for the Vitality product line and expand our market penetration systematically.

Conclusion

Vitality Products Inc. is ready to move forward and establish itself as a major manufacturer, marketer and advertiser of "needed and necessary" health oriented foods and nutritional supplements to the consuming public in Canada, the United States of America and internationally. The Company's product approach and related science is new and important to all marketplaces, worldwide. Vitality is best positioned to extend the quality of an individual's health to best match the length of that individual's life. This will be achieved through regular use of its nutraceuticals and nutritional supplements.

Vitality continues to investigate and complete new business opportunities. Through 2006

The Company's corporate and international offices will be located in Vancouver, British Columbia, giving it ready access to: a) the center of the nutraceutical and nutritional health foods world; b) our initial international marketing partner and c) an important proximity to the Pacific Rim marketing arena. The Company's primary marketing and sales office will be located to best interface with the health and beauty aids branded marketing community as well as giving the Company an important proximity to the European marketing arena. 

Vitality has the product lines, the validating science, the consumer educational systems, Internet access and the nutraceutical technologies that are positioned for the era. The Company will advertise heavily to tell its story and this proven marketing discipline will provide the best insurance for success for the Company's products. The Vitality team is primed and ready to succeed.